We're a bunch of prawn noodle nuts. Nothing gets us more excited than slurping up a bowl of piping hot prawn mee. And we’ve gone to some crazy extremes to satisfy our cravings.

This is how JiaTaste was born.

See, not everyone has the time to chase after the best prawn broths up North or down South. So what happens when you want a rich, oily and oh so delicious bowl right in the comfort of your own home?

Food fans, we’ve done all the homework and JiaTaste is the final result!

Unlike other prawn paste makers that promise authentic recipes, we’ve catalogued notes from all our foodie adventures and agreed that heritage comes first.

While most commercial makers use dried shrimp - cos’ it’s a less temperamental ingredient - we insist on real prawn heads and shells - just like your favourite mom and pop hawker stalls.

Our technique to bring out the natural sweet and briny flavours in real prawns took months to perfect. Then we took just as long experimenting with the right amount of chillis and spices. Only with the approval of our toughest critics i.e. our family and friends, did JiaTaste finally see the light of day.

Made to be savoured anytime you like, JiaTaste guarantees a prawn mee experience unlike any other. We’ve staked our name on it, so you better bet it’ll knock your socks off!